Privacy Policy

Last Updated: January 29, 2025

LayerLytix ("we," "our," or "us"), a product of Comp Edge Solutions, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our unified analytics dashboard service.

This policy is designed to comply with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other applicable data protection laws.

1. Information We Collect

1.1 Information You Provide

• Account Information: Name, email address, organization name, and contact details when you register or contact us.
• Payment Information: Billing address and payment details processed through our secure payment processor.
• Communications: Any information you provide when contacting our support team.

1.2 Information from Third-Party Services

When you connect your Google accounts, we access data from:

• Google Analytics 4: Website traffic, user behavior, and conversion data.
• Google Ads: Campaign performance, ad spend, and conversion metrics.
• YouTube: Channel analytics, video performance, and audience data.
• Google Search Console: Search performance, indexing status, and keyword data.

We only access data that you explicitly authorize through Google's OAuth authentication process.

1.3 Automatically Collected Information

• Usage Data: How you interact with our dashboard, features used, and access times.
• Device Information: Browser type, operating system, and device identifiers.
• Log Data: IP addresses, access times, and pages viewed.

2. How We Use Your Information

We use the collected information to:

• Provide, maintain, and improve our analytics dashboard service
• Process your transactions and manage your account
• Send you technical notices, updates, and support messages
• Respond to your comments, questions, and customer service requests
• Monitor and analyze trends, usage, and activities
• Detect, investigate, and prevent fraudulent transactions and abuse
• Comply with legal obligations

3. Legal Basis for Processing (GDPR)

For users in the European Economic Area (EEA), we process your data based on:

• Contractual Necessity: Processing required to provide our services.
• Legitimate Interests: Improving our services and ensuring security.
• Consent: Where you have given explicit consent.
• Legal Obligation: Compliance with applicable laws.

4. Data Sharing and Disclosure

We do not sell your personal information. We may share information with:

• Service Providers: Third parties that perform services on our behalf (hosting, payment processing, analytics).
• Legal Requirements: When required by law, court order, or government request.
• Business Transfers: In connection with a merger, acquisition, or sale of assets.
• With Your Consent: When you have given us permission to share.

5. Data Retention

We retain your personal information for as long as necessary to:

• Provide our services to you
• Comply with legal obligations
• Resolve disputes and enforce agreements

Analytics data from connected Google services is cached temporarily and refreshed according to your subscription plan. You may request deletion of your data at any time.

6. Your Rights

6.1 GDPR Rights (EEA Users)

If you are in the European Economic Area, you have the right to:

• Access: Request a copy of your personal data.
• Rectification: Request correction of inaccurate data.
• Erasure: Request deletion of your data ("right to be forgotten").
• Restriction: Request limitation of processing.
• Portability: Receive your data in a structured, machine-readable format.
• Object: Object to processing based on legitimate interests.
• Withdraw Consent: Withdraw consent at any time where processing is based on consent.

6.2 CCPA Rights (California Residents)

California residents have the right to:

• Know: What personal information is collected, used, shared, or sold.
• Delete: Request deletion of personal information.
• Opt-Out: Opt-out of the sale of personal information (we do not sell personal information).
• Non-Discrimination: Not be discriminated against for exercising privacy rights.

To exercise any of these rights, please contact us at privacy@layerlytix.com.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• Encryption of data in transit and at rest
• Regular security assessments and audits
• Access controls and authentication measures
• Employee training on data protection

While we strive to protect your information, no method of transmission over the Internet is 100% secure.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the European Commission, where applicable.

9. Children's Privacy

Our service is not intended for children under 16 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

10. Cookies and Tracking

We use cookies and similar tracking technologies to:

• Remember your preferences and settings
• Authenticate users and prevent fraud
• Analyze how our service is used

You can control cookies through your browser settings. Disabling cookies may affect the functionality of our service.

11. SMS/Text Messaging

If you opt in to receive SMS/text messages from LayerLytix, the following terms apply:

• Consent: By providing your phone number and opting in, you consent to receive text messages from LayerLytix regarding account alerts, service notifications, and updates.
• Message Frequency: Message frequency varies based on your account activity and preferences.
• Opt-Out: You may opt out at any time by replying STOP to any message. After opting out, you will receive a confirmation message and no further texts unless you re-subscribe.
• Help: Reply HELP for assistance or contact us at support@layerlytix.com.
• Costs: Message and data rates may apply. Check with your mobile carrier for details.
• Carriers: Carriers are not liable for delayed or undelivered messages.
• Privacy: We will not share your phone number with third parties for marketing purposes. Your information is handled in accordance with this Privacy Policy.

12. Third-Party Links

Our service may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to review their privacy policies.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last Updated" date. Your continued use of our service after changes constitutes acceptance of the updated policy.

14. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

LayerLytix (Comp Edge Solutions)
Email: privacy@layerlytix.com

For GDPR-related inquiries, you may also contact your local data protection authority.